新中式服装受年轻人追捧 今年国潮服饰市场规模预计达2500亿元

Core Insights - The market size of the new Chinese-style clothing, representing the national trend fashion, is expected to reach 250 billion yuan in 2025, with a projected growth from over 220 billion yuan in 2024 [1] - The primary consumer demographic for new Chinese-style clothing is aged between 25 to 34 years, with a main price range of 500 to 2000 yuan [1] - From January 1 to April 29, 2025, the transaction volume of national trend clothing represented by new Chinese-style clothing has increased by over 120% year-on-year [1]