"IT'S ON THE ROCK!" TEREMANA® TEQUILA'S ANNUAL "GUAC ON THE ROCK" CAMPAIGN RETURNS, NOW GIVING AWAY UP TO $1M FOR ANY APPETIZER, AND AVAILABLE THROUGH DOORDASH

Core Insights - Teremana® Tequila, founded by Dwayne "The Rock" Johnson, is launching its fifth annual "Guac on the Rock" initiative, expanding its offerings to include all appetizers, not just guacamole, in response to consumer preferences and economic pressures [1][4][5] Company Initiatives - The "Guac on the Rock" program will run from May 1 to May 31, 2025, allowing patrons to receive a $10 reimbursement for any appetizer purchased with a Teremana® cocktail, with a total reimbursement cap of$1,000,000 [3][7] - This year marks the first partnership with DoorDash, enabling consumers to participate in the initiative through delivery, reflecting a shift towards convenience in dining habits [2][4] Consumer Engagement - To participate, consumers must share a photo of their receipt for reimbursement via Venmo, with receipts accepted until June 5, 2025 [5][7] - The initiative aims to support local bars and restaurants while encouraging social gatherings, aligning with Teremana®'s philosophy of bringing people together [6][9] Market Context - A recent report indicates that 84% of Americans are dining out less frequently due to inflation, highlighting the relevance of this initiative in making dining out more accessible [4] - The program's expansion to include all appetizers aims to attract a broader audience and enhance consumer participation [4][5] Brand Philosophy - Teremana® emphasizes its commitment to quality and accessibility, aiming to foster good energy and community through its products and initiatives [9] - The brand's philosophy, "Share the Mana," underlines its dedication to gratitude and positive interactions with consumers [5][9]