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打造更多“数智+”文旅场景
Jing Ji Ri Bao·2025-05-01 22:03

Core Insights - The deep application of digital intelligence technology presents new opportunities for the cultural and tourism industry, focusing on innovation and enriching consumption scenarios to accelerate the development of new types of consumption such as digital, green, and intelligent [1] Group 1: Digital Integration in Tourism - Digital intelligence technology supports the upgrade of the cultural and tourism industry by creating a multi-dimensional service-oriented consumption ecosystem that integrates online and offline experiences [1] - Examples include Hangzhou's AI tourism assistant "Hang Xiao Yi," which enhances the industry cluster effect and provides one-stop services for tourists [1] - Xi'an's "AI virtual person + AR digital tour + scenic rights card" model offers immersive experiences through social interaction and personalized recommendations [1] Group 2: Enhancing Visitor Experience - Digital intelligence empowers service agents by using smart algorithms to meet tourists' personalized and diverse needs, providing a one-stop interactive consumption experience [2] - Huangshan Scenic Area's "full AI companion tour" significantly improves convenience by offering real-time location analysis and comprehensive travel services [2] - Future developments will focus on creating new products and experiences that enhance visitor immersion and interaction [2] Group 3: Cultural and Technological Fusion - The integration of local cultural resources with immersive technologies like virtual reality and augmented reality is essential for developing new consumption spaces [2] - Examples include Henan's hyper-realistic cultural metaverse "Yuan Yu Zhou" and Harbin's AI digital cultural art museum, which effectively promote local economies [2] Group 4: Smart Network and Resource Optimization - The use of "AI + big data" technologies supports the intelligent upgrade of networks, ensuring smooth operations and providing smart solutions for traffic management and safety [3] - The focus is on optimizing digital and tourism marketing, enhancing service quality, and providing diverse consumption options [3] - Continuous innovation in cultural and tourism products is necessary to transform tourism "traffic" into economic growth, aiming to establish a comprehensive tourism framework [3]