探索“节庆经济+产业升级” 临清开启戏剧美食品牌活动

Core Viewpoint - The "2025 Grand Canal (Linqing) Drama and Culinary Exchange Event" aims to promote local culinary culture and boost consumption in Linqing, integrating drama, heritage, and food innovation [1][2]. Group 1: Event Overview - The event is co-hosted by the China Cuisine Association, Shandong Provincial Department of Commerce, and Linqing Municipal Government, featuring themes of enjoying Chinese cuisine and sharing a better life [1]. - Activities include food markets, cultural performances, and site visits, designed to enhance local service consumption and promote the integration of culinary industries [1][2]. Group 2: Cultural Significance - Linqing is recognized as an important cultural heritage city along the Grand Canal, with a rich cultural background that supports the event's objectives [1]. - The event marks a transition from a regional festival to a national-level cultural IP, aiming to set a new benchmark for cultural and tourism integration along the Grand Canal [2]. Group 3: Economic Impact - The event is expected to drive growth in local service consumption and promote innovation in service consumption scenarios, contributing to the high-quality development of the national culinary industry [1][2]. - The main venue features a "Grand Canal Chinese Food Market" with 42 food stalls, showcasing over 50% of local intangible cultural heritage foods [3]. Group 4: Visitor Engagement - The event has attracted millions of visitors over the past three years through various themed cultural activities centered around food [3].