Zhong Guo Ji Jin Bao·2025-05-02 02:37Core Insights - In April, BYD reported sales of 380,089 units, marking a year-on-year increase of 21.34% and a month-on-month increase of 0.71% [1] - The competition among new energy vehicle manufacturers has intensified, resembling a "Three Kingdoms" scenario, with key players being Leap Motor, Xpeng Motors, and Li Auto [1][9] - Leap Motor achieved a monthly delivery of 41,039 units, becoming the first new energy vehicle manufacturer to surpass the 40,000 mark in monthly deliveries [3][5] Sales Performance - BYD: 380,089 units, YoY +21.34%, MoM +0.71% [2] - Geely New Energy: 125,563 units, YoY +144%, MoM +5% [2] - Leap Motor: 41,039 units, YoY +173.50%, MoM +10.63% [2] - Xpeng Motors: 35,045 units, YoY +273.10%, MoM +5.54% [2] - Li Auto: 33,939 units, YoY +31.61%, MoM -7.46% [2] - Aion: 28,301 units, YoY +0.67%, MoM -16.96% [2] - Xiaomi: over 28,000 units, previously over 29,000 in March [2][9] - NIO: 23,900 units, YoY +53.01%, MoM +58.92% [2][15] - Avita: 11,681 units, YoY +122.62%, MoM +11.51% [2] - Lantu: 10,019 units, YoY +150.29%, MoM +0.07% [2] Competitive Landscape - The competition among new energy vehicle manufacturers is not yet stable, with opportunities for each participant to capture more market share [14] - Leap Motor and Xpeng Motors have shown significant year-on-year growth rates, with Leap Motor at 173.50% and Xpeng Motors at 273.10% [5][7] - Li Auto's performance has been inconsistent, with a decline in month-on-month growth rates observed in recent months [9][12] Strategic Developments - NIO plans to launch nine new models across its three brands in 2025, aiming to cover various market segments [18] - Leap Motor's CEO expressed confidence in maintaining a leading position in the market [5] - Li Auto is focusing on user-centric strategies to navigate the competitive landscape [12]