首季中国经济观察|冰雪经济续写“四季文章”

Core Viewpoint - The ice and snow economy is transitioning from a seasonal focus to a year-round model, leveraging cold resources to create continuous economic activity throughout the year [2][13]. Group 1: Seasonal Transition and Activities - Various regions are transforming ski resorts into year-round destinations, with activities such as mountain karting and water parks being introduced to attract visitors during the warmer months [3][4]. - The Xinjiang Silk Road International Resort is preparing for a new activity season with over 30 recreational options, aiming to provide a comprehensive leisure experience [3]. - The Harbin Yabuli Ski Resort is expanding its offerings to include diverse summer tourism products, enhancing visitor choices [4]. Group 2: Infrastructure and Service Upgrades - Upgrading infrastructure and improving service quality are crucial for the successful transition of ski resorts to year-round operations [5]. - The indoor skiing facilities in southern China are thriving, with increasing visitor numbers contributing to a robust year-round ice and snow economy [6][5]. Group 3: Equipment Manufacturing Growth - The demand for ice and snow equipment is rising, with companies like Jilin Chemical Group ramping up production of carbon fiber ski boards to meet market needs [7][8]. - The establishment of ice and snow equipment manufacturing parks is underway in various regions, including Heilongjiang and Guangdong, to support the growing industry [9][8]. Group 4: Diverse Economic Models - The integration of "ice and snow +" strategies is fostering a multi-faceted economic model, with events and activities designed to attract visitors year-round [10][11]. - The development of cultural and creative products related to ice and snow is gaining traction, enhancing the economic potential of the industry [12][11]. Group 5: Market Potential and Future Outlook - The ice and snow tourism sector is projected to see significant growth, with an expected 520 million participants and over 630 billion yuan in revenue during the 2024-2025 season [10][13]. - The shift from simple consumption to immersive experiences in the ice and snow economy is indicative of evolving consumer preferences and market dynamics [13].