Benzingaยท2025-05-02 04:57Core Viewpoint - Snap Inc reported first-quarter results with revenue of $1.36 billion, a 14% increase, surpassing expectations, but did not provide second-quarter guidance [1][12]. Financial Performance - First-quarter revenue was $1.36 billion, exceeding the Street consensus estimate of $1.35 billion [1]. - The company reported an adjusted loss of 8 cents per share, better than the expected loss of 13 cents per share [1]. - EBITDA significantly exceeded expectations due to improved cost discipline [3]. User Metrics - Daily Active Users (DAUs) were in line with expectations, estimated to be around 468 million for the second quarter [4]. - Monthly Active Users (MAUs) surpassed 900 million for the first time [8]. - Total active advertisers increased by 60% in the first quarter, reflecting efforts to onboard more small and medium-sized businesses [9]. Advertising Revenue - Advertising revenue growth decelerated slightly but still increased by approximately 9%, with Direct Response (DR) revenue maintaining mid-teens growth, comprising 75% of total advertising revenue for the first time [9]. - Management noted a headwind for revenue in the second quarter due to advertisers affected by de minimis exemptions [4][12]. Strategic Insights - Analysts expressed concerns about Snap's performance during macroeconomic weakness, noting that the company tends to lose market share in such conditions [5]. - There are unanswered questions regarding regional exposure, particularly concerning China-based advertisers and the impact of supply chain issues [6]. - Analysts see potential in Snap's Spotlight feature for driving engagement and monetization, but express caution due to slow platform changes [7]. Other Revenue Streams - Other revenue, including Snapchat+, reached a $600 million revenue run rate, indicating robust growth [10]. - Global time spent watching content increased, supported by investments in AI for better content ranking and personalization [10][11].