Core Viewpoint - Citigroup reports that Alibaba's entry into the instant e-commerce battle intensifies competition, raising concerns about the potential involvement of Pinduoduo in the market [1] Group 1: Alibaba's Strategy - Alibaba has upgraded its instant delivery services and increased promotional subsidies to compete with JD.com and Meituan [1] - The timing of Alibaba's move is strategic, coinciding with the upcoming May Day holiday when many Chinese consumers will be traveling, shopping, or socializing [1] Group 2: Market Impact - The report highlights that while the platform meets consumer demand and boosts merchant revenue, it may negatively impact platform profits and investor interests [1] - If Pinduoduo decides to enter the fray, the competitive landscape will become even more intense [1] Group 3: Competitors' Position - Meituan is likely to be the most affected by Alibaba's actions, followed by JD.com, due to Alibaba's higher gross margins and the relatively smaller contribution of Ele.me to its overall business [1]
花旗:阿里加入即时电商鏖战令竞争更白热化,关注拼多多会否加入战局