Business Insiderยท2025-05-02 11:52Core Insights - The competition between Amazon and Apple in the voice assistant market highlights significant differences in their development timelines and strategies for AI integration [1][2][4] Company Developments - Apple CEO Tim Cook acknowledged delays in the rollout of the upgraded Siri, which was first announced nearly a year ago, emphasizing the need for more time to meet quality standards [1][2] - Amazon CEO Andy Jassy reported that Alexa+, the revamped voice assistant powered by generative AI, has gained over 100,000 paying users since its launch in February [2][3] - Apple has not provided a specific timeline for the release of the new Siri features, which are expected to be integrated with iOS 19, potentially arriving this fall [5] Product Features - Alexa+ includes AI-powered functionalities such as providing dinner recipes, texting, and sending party invitations, with plans for additional features in the coming months [3][4] - The new Siri features are set to include on-screen awareness, personal context, and deeper app integration, originally anticipated with iOS 18.4 but now expected with iOS 19 [5] Market Position - Both companies were early entrants in the voice assistant market, with Apple introducing Siri in 2011 but now facing challenges in keeping pace with Amazon's advancements [4] - Despite the initial lead, Apple is currently working to catch up in the competitive landscape of AI voice assistants [4]