宁夏露营经济全链服务激活春日消费新场景

Group 1 - The camping economy in Ningxia is rapidly growing, driven by the increasing popularity of camping as a leisure activity during holidays like the May Day holiday [1][2] - Young professionals and families are becoming the main consumer groups for camping, with a noticeable increase in participation from middle-aged consumers as well [1][2] - The camping rental market is evolving, with longer rental periods and a diverse range of products available, including tents, sleeping bags, and outdoor cooking equipment [1][2] Group 2 - The rise of self-driving camping, particularly with the popularity of electric vehicles, is leading to a surge in demand for camping equipment [2] - Rental shops are offering comprehensive "one-stop" services, including transportation and setup of camping sites, enhancing customer convenience [2] - Technological innovations, such as inflatable tents and solar-powered equipment, are making camping experiences more enjoyable and accessible [2] Group 3 - The camping boom is stimulating the development of related industries, such as food services, with businesses creating specialized offerings for campers [2] - The core market size of China's camping economy reached 1,334 billion yuan in 2024, with projections to exceed 2,483.2 billion yuan by 2025, contributing to an overall market size of 14.4 trillion yuan [3]