亮相广交会第三期，“SHEIN模式”助时尚产业数字化升级

Core Insights - SHEIN is actively engaging in supplier recruitment and procurement services at the 137th Canton Fair, showcasing its role as a leader in cross-border e-commerce and its commitment to enhancing domestic manufacturing capabilities [1] Group 1: SHEIN's Business Model and Supply Chain - SHEIN's payment cycle is typically 30 days, with potential reductions to weekly payments based on supplier qualifications, significantly improving cash flow compared to the industry average of 90 days [2] - The company employs a "small orders, quick response" flexible supply chain model, which integrates digital tools to enhance efficiency and cost management, allowing factories to quickly adapt to market demands [3] Group 2: Industry Trends and Government Support - The Guangzhou government is promoting the development of cross-border e-commerce, aiming to enhance the international competitiveness of local brands through initiatives that support the "cross-border e-commerce + industrial belt" model [4] - SHEIN's success in building its own brand has sparked a trend towards "branding overseas," encouraging more companies to innovate and explore new markets [4]