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Why Hertz Stock Soared 73% in April
HertzHertz(US:HTZ) The Motley Foolยท2025-05-02 16:20

Core Viewpoint - Hertz Global Holdings experienced a significant stock surge following billionaire Bill Ackman's announcement of a 19.8% stake in the company, which he believes is undervalued due to its leveraged portfolio and recent management changes [1][2]. Company Analysis - Ackman highlighted several factors that could lead to a substantial return on investment for Hertz, including improved competitive behavior in the car rental oligopoly, resolution of previous issues related to Tesla purchases, a new management team with a turnaround plan, and an attractive capital structure [2]. - Prior to Ackman's investment, Hertz's market capitalization was around $1 billion, and the company was not profitable, with analysts projecting a modest profit by 2026 [5]. - The car rental industry is characterized by high cyclicality, making it sensitive to economic downturns, which could impact Hertz negatively as travel demand shows signs of slowing [6][9]. Market Reaction - Following Ackman's announcement, Hertz's stock rose by 73% in April, indicating a strong market reaction to the news [2]. - However, there are concerns that the stock may have become overbought, as indicated by its pullback at the end of the month [4]. Future Outlook - The upcoming first-quarter earnings report on May 12 is critical for Hertz, as any disappointing results could lead to a significant decline in stock price [9]. - The company faces challenges from rising auto tariffs, which could increase depreciation expenses and further complicate its financial recovery [7].