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Hepsiburada Announces the Fourth Bond Issuance of Hepsifinans

Core Viewpoint - Hepsiburada, a leading Turkish e-commerce platform, has successfully completed its fourth bond issuance through its subsidiary Hepsi Finansman A.Ş., raising a nominal value of TRY 66,950,000 to support the growth of its consumer finance business [1][2]. Group 1: Bond Issuance Details - Hepsifinans closed its fourth bond issuance on April 30, 2025, with an aggregate principal amount of TRY 66,950,000 and a six-month maturity [2]. - The bonds will accrue interest at a rate of 52.00% per annum, with both principal and coupon to be repaid at maturity [2]. - This issuance is part of a larger approval from the Capital Markets Board for Hepsifinans to issue bonds or bills totaling up to TRY 1,050,000,000 within one year [2]. Group 2: Company Overview - Hepsiburada operates as a hybrid e-commerce platform combining first-party direct sales and a third-party marketplace, featuring approximately 100,000 merchants [4]. - The platform offers a wide range of services including last-mile delivery, fulfillment services, advertising solutions, cross-border sales, payment services, and affordability solutions [5]. - Hepsiburada's fintech platform, Hepsipay, enhances shopping convenience with secure payment solutions, including digital wallets and buy now pay later options [5]. Group 3: Social Impact - Since its founding in 2000, Hepsiburada has focused on empowering women in the Turkish economy, launching initiatives like the 'Technology Empowerment for Women Entrepreneurs' program, which has supported around 61,000 female entrepreneurs [6].