Group 1 - The integration of sports and tourism is becoming a new trend, with cities leveraging sports events to boost cultural and tourism consumption [1] - Chengdu has seen a significant increase in sports consumption as a result of hosting high-level events, with sports consumption's share of urban consumption continuously rising [1][2] - Outdoor activities like hiking, marathons, and climbing are gaining popularity, enhancing visitor experiences and extending their stay, which in turn boosts consumption levels [1] Group 2 - Many cities are focusing on sports event economies as a key strategy to stimulate consumption, but some lack long-term planning, leading to post-event declines [2] - Chengdu's innovative approaches during events, such as themed performances and special menus, have resulted in substantial increases in local consumption, with a 167% rise in restaurant sales [2] - Post-event, venues like Chengdu's Phoenix Mountain Sports Park have transformed into multifunctional spaces, achieving a venue usage rate of 87% and hosting multiple events in a single day [2] Group 3 - Cities are combining event organization with community fitness initiatives, enhancing infrastructure to meet local sports demands and integrating new sports into daily life [3] - The vitality of the sports economy stems from both high-profile events and everyday life, with cities encouraged to promote "sports+" industry integration to sustain economic growth [3]
把赛事主场变成消费主场
Jing Ji Ri Bao·2025-05-02 22:22