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机票盲盒值不值得开
Jing Ji Ri Bao·2025-05-02 23:40

Group 1 - The core concept of the article revolves around the emerging trend of "flight blind boxes" in the travel industry, which combines low prices with the excitement of surprise, appealing particularly to young consumers [1][2] - The upgraded flight blind box products allow consumers to select travel periods and filter destination ranges, addressing previous pain points such as timing and unwanted destinations [1] - The psychological factors driving the popularity of flight blind boxes include the price anchoring effect and the thrill of the unknown, which resonate with young people's desire for low-cost experiences and spontaneous travel [1] Group 2 - Some consumers express dissatisfaction with flight blind boxes due to issues like not getting desired flights, the discomfort of red-eye flights, and hidden costs beyond the ticket price, highlighting the problem of information asymmetry [2] - Airlines possess comprehensive data on less popular routes and remaining seats, while consumers lack knowledge about destinations, flight times, and hidden costs, leading to a situation where consumers pay for their information gaps [2] - The evolution of consumer strategies in response to the information asymmetry indicates a shift towards transparency, where consumers leverage social media to share information and challenge pricing rules, while airlines optimize their offerings based on user feedback [2]