成都：“它经济”蓬勃发展，引领“宠物友好”新风尚

Core Insights - The "pet economy" in China is rapidly growing, driven by increasing pet ownership among households, particularly in cities like Chengdu, which is becoming an international consumption center [1][5] - Chengdu's service consumption season, themed "Enjoy Services, Gather in Rongcheng," includes a series of pet-themed events aimed at enhancing consumer engagement and promoting the pet economy [1][2] Group 1: Pet Economy Growth - The pet economy in China is projected to reach 300.2 billion yuan by 2024, with a significant rise in young pet owners, particularly those born in the 1990s and 2000s [5] - Young pet owners represent 41.2% of the market, indicating a shift towards diverse, personalized, and high-quality pet products and services [5] - Chengdu is witnessing the emergence of new consumption scenarios and platforms focused on pet-related services, enhancing the local economy [5][7] Group 2: Events and Activities - The "Cute Pet Mobilization" series of events includes various activities such as pet-themed markets, interactive experiences, and educational sessions, creating immersive consumer environments [2][4] - Events like the "Dog Island Pet Brand Day" and "Chengdu Pet Food Festival" are designed to attract pet owners and promote pet-related products through discounts and special offers [4][5] - The "Cute Pet Mobilization" will feature activities like pet fashion shows and adoption education, further engaging the community in pet-related experiences [4][5] Group 3: Community and Experience - Chengdu's pet-friendly spaces, such as CyPARK and canpet Dog Island Park, are designed to foster community engagement through various activities, enhancing the overall consumer experience [7] - The shift in pet consumption from basic needs to emotional experiences and content services is evident, with a growing demand for interactive and experiential offerings [7] - The trend of "taking pets out" is becoming a new family consumption pattern, particularly during holidays, indicating a rise in pet-related retail and service experiences [7]