“有人模仿我的脸”？胖东来：已发律师函

Core Viewpoint - The opening of a new store named "胖都来" in Zhejiang has sparked controversy due to its similarity to the well-known brand "胖东来," leading to legal actions and public discussions about brand identity and consumer confusion [1][2]. Company Overview - "胖都来" is a new retail establishment located in Haining, Zhejiang, under Zhejiang 盈中控股集团's subsidiary, Zhejiang 胖都来商业管理有限公司, which officially opened on May 1 [1][3]. - The store's business model emphasizes a "shared platform + omnichannel operation," aiming to innovate within the commercial sector [1]. - The chairman of 盈中控股集团, 都建明, highlighted the strategic focus on leveraging group resources to create a seamless online and offline shopping experience [1]. Market Response - Following the opening, "胖东来" issued a statement confirming that they have taken legal action against "胖都来" for potential consumer confusion due to brand similarity [2]. - "胖东来" reported a significant sales figure of 17.49 billion yuan for April, with a cumulative annual sales exceeding 80 billion yuan [3]. Brand Identity and Legal Actions - "胖东来" has filed a complaint with local market supervision authorities and sent a lawyer's letter to "胖都来," asserting that the latter's branding could mislead consumers [2]. - The "胖都来" store claims its name is derived from the owner's surname and aims to convey a message of abundance and quality in its offerings [2][3].