“挖菜游”走热：吉林山野变成“治愈系”社交新主场

Core Insights - The trend of foraging for wild vegetables is gaining popularity among urban residents as a new form of leisure and social activity, particularly during holidays [3][4][6] - This trend is transforming wild vegetables into attractive cultural tourism resources, leading to the development of unique tourism packages that combine wild vegetable picking with local culinary experiences [4][6] Group 1: Consumer Behavior - A significant number of urban dwellers are opting for "wild vegetable foraging trips" to escape crowded tourist spots, indicating a shift in leisure preferences [3] - Social media platforms are playing a crucial role in promoting wild vegetable foraging, with topics like "Jilin Wild Vegetable Guide" trending and users sharing their experiences and tips [3] - Younger generations, particularly those from the "Z generation," are actively participating in these activities, often forming groups to enhance their foraging experience [3] Group 2: Economic Opportunities - Rural areas are recognizing the economic potential of wild vegetables, integrating them into agritourism and local cultural experiences, such as "wild vegetable picking + farmhouse meals" [4][6] - Businesses are experiencing high demand for wild vegetable-based dishes, with some establishments reporting fully booked orders for special wild vegetable meals [6] - Events like the wild vegetable food culture tourism season in Changchun and the establishment of wild vegetable markets at local fairs are further promoting this trend [6] Group 3: Cultural Significance - The practice of foraging for wild vegetables is being redefined as a new social bond and cultural phenomenon, reflecting a growing desire for "nature therapy" among urban populations [4][6] - The resurgence of interest in wild vegetable foraging is seen as a way to reconnect with nature and traditional practices, bridging cultural gaps between urban and rural communities [4][6]