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济南五一租车火爆:经济车型价格翻倍,新能源房车受宠
Qi Lu Wan Bao Wang·2025-05-03 09:55

Core Insights - The tourism market is experiencing a surge during the May Day holiday, with self-driving car rentals becoming a popular choice among travelers due to their flexibility and autonomy [1][2] - Rental demand in Jinan has increased by 2-3 times compared to regular periods, with rental prices for economy models rising significantly [2][4] Rental Market Dynamics - Jinan's rental market has seen a rental rate of 90% with expectations to exceed 96% during peak holiday times, marking a 20%-30% increase in rental rates compared to the Qingming holiday [2][4] - Over 40% of rental orders are made at least a week in advance, with popular economy cars like the Volkswagen Lavida and Nissan Sylphy being the main choices [4][5] Price Trends - Rental prices have surged, with daily rates for vehicles like the Buick Excelle increasing from 80 yuan to 243 yuan, and the Tesla Model 3 rising to 523 yuan [7][8] - The demand for spacious MPVs has also increased, with daily rental prices for models like the GAC Trumpchi M8 and Buick GL8 exceeding 700 yuan, doubling from regular prices [4][8] Consumer Preferences - There is a growing trend among younger consumers towards personalized vehicle choices, with electric vehicles and RVs becoming increasingly popular [9][12] - The proportion of electric vehicles in the rental market has risen from 30% to nearly 50% this year, driven by younger consumers seeking unique driving experiences [11] Market Growth and Competition - The rapid increase in demand has led to a surge in new rental companies, with 248 new registrations in Jinan within the past year, bringing the total to 66,441 [15] - The rental market is shifting from standardized services to personalized experiences, with a focus on service quality and user experience as key competitive factors [17]