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“五一”经济|消费券、演唱会助燃假期消费,餐饮市场火爆
Di Yi Cai Jing·2025-05-03 11:50

Group 1: Holiday Economic Boost - The "May Day" holiday has led to a peak in tourism and dining consumption in the domestic market, driven by consumption vouchers, entertainment activities, and diverse business formats [1] - The third round of "Le Pin Shanghai" dining consumption vouchers has been issued, promoting consumer spending during the holiday [2] Group 2: Restaurant Traffic Surge - On May 1, restaurants in Shanghai experienced high customer traffic, with some brands requiring a wait of 30 minutes to 1 hour [2] - The reception volume in the first two days of the holiday increased by 30% compared to the Qingming Festival, with 80% of customers being tourists, including a significant portion of foreign visitors [2] Group 3: Night Economy and Events - The ongoing popularity of Shanghai's "performance economy" has boosted night tourism and entertainment consumption, with various concerts and events taking place during the holiday [4] - Sea底捞 has introduced personalized dining and booking services for concert-goers, resulting in a 50% to 100% increase in late-night customer traffic during concert events [4] Group 4: Outdoor and Home Consumption Trends - The holiday has also seen a rise in outdoor activities like camping, leading to increased sales of barbecue ingredients and portable food items, with a projected sales growth of over 200% for barbecue products [4] - Despite the travel surge, some consumers opted to stay home, resulting in a significant increase in sales of quick meals and healthy snacks, with certain popular dishes expected to double in sales during the holiday [5]