Group 1 - On launched its first flagship store in Chengdu, China, on April 25, themed "Get Ready! Run!" to create an immersive running culture space, highlighting its commitment to the Chinese market [2] - The CEO Martin Hoffmann stated that Chengdu's mature business environment and vibrant young consumer base were key reasons for choosing this location, with expectations for China to become On's second-largest market by 2025, accounting for 10% of global sales [2] - Since entering the Chinese market in 2019, On has opened over 65 retail stores across 26 cities, with plans to exceed 100 stores by 2026 [2] Group 2 - The flagship store spans over 500 square meters and is designed to reflect Chengdu's unique urban character, integrating technological innovation with local culture [2] - The store features a bamboo-centric design and aims to provide a retail experience that showcases five major sports scenarios: running, fitness, outdoor activities, tennis, and sports lifestyle [2] - To celebrate the opening, On will exclusively launch the new racing shoe Cloudboom Strike LS on May 1, priced at RMB 2,590, and will host a trial event from April 26 to May 21 [3]
On 昂跑中国首家旗舰店落户成都太古里，加速拓展在华布局
Jing Ji Guan Cha Wang·2025-05-03 14:23