Walmart supports small businesses, American-made products through new 'Grow With US' initiative

Core Insights - Walmart is enhancing support for American-made products through its "Grow With US" initiative, aimed at assisting U.S. small business owners with training, mentorship, and resources for success [1][2] - The initiative includes a four-step program providing financial assistance, e-learning modules, product showcasing opportunities, and mentorship connections [2] - Over two-thirds of Walmart's total product spend in fiscal year 2024 was on items grown, made, or assembled in America, highlighting the importance of small businesses as they account for over 60% of Walmart's U.S. suppliers [5][11] Group 1 - "Grow With US" initiative is part of Walmart's expanding commitment to small business development [2] - The program aligns with similar initiatives in other countries, such as Vriddhi in India and Crece con Walmart in Mexico [4] - Walmart aims to simplify the process for small businesses to collaborate with them, acknowledging the complexities involved [7] Group 2 - Applications for Walmart's annual Open Call event, allowing U.S. businesses to pitch American-made products, will open on June 24, with the event scheduled for October [8] - The announcement follows the opening of Milo's Tea Company's new $200 million manufacturing facility in Spartanburg, South Carolina, supported by Walmart [10] - Walmart emphasizes the role of small businesses as the backbone of communities, citing success stories like that of Milo's Tea [11]