Core Insights - The rise of night tourism during the May Day holiday has become a significant trend, with a 60% increase in search volume for "night tours" on the Qunar platform compared to the previous year [2][3] - The night tourism experience has been well-received, with various scenic spots extending their operating hours and offering unique nighttime activities, enhancing the overall travel experience [2][3] - There has been a notable increase in foreign tourists visiting China during the May Day holiday, with some regions seeing over a 100% increase in inbound travel bookings [4] Group 1: Night Tourism Trends - Night tourism has emerged as a new highlight for the May Day holiday, with many scenic spots offering extended hours and special nighttime experiences [2][3] - Popular night tourism destinations include Wuhan's Yangtze River cruise, Guangzhou's Pearl River night tour, and Xi'an's Great Tang All Day Mall [2][3] - The average stay duration for tourists has increased by 2 hours due to night tours, alleviating daytime congestion at popular sites [3] Group 2: Demographics and Preferences - Different age groups have distinct preferences for travel destinations, with 00s favoring Chongqing, 90s preferring Chengdu, and 80s choosing Beijing for family trips [3] - The data indicates a shift in travel patterns, with younger travelers increasingly engaging in night tourism activities [3] Group 3: Inbound Tourism Growth - The May Day holiday saw a significant influx of foreign tourists, with the top destinations being Beijing, Guangzhou, and Shanghai [4] - The increase in inbound travel is supported by policies such as 240-hour visa-free transit and shopping tax refunds, which have encouraged foreign visitors [4] - Notably, Australian tourists have shown the highest growth rate, with an increase of 150%, while travelers from Vietnam and Canada also saw substantial growth [4]
兵马俑值夜班、长城亮灯:“夜游”成五一流行新玩儿法
Nan Fang Du Shi Bao·2025-05-03 20:43