户外热催生“加速度” 浙江三门冲锋衣企业生产忙

Core Insights - The outdoor apparel market is experiencing significant growth driven by the "Sports+" events during the May Day holiday, leading to increased consumer demand for outdoor products [1][4] - Companies in Zhejiang Sanmen, known as the "City of Outdoor Jackets," are leveraging smart manufacturing and flexible production capabilities to capitalize on market opportunities [1][4] Company Developments - Zhejiang Lantu Outdoor Products Co., Ltd. has implemented a smart hanging system that has significantly increased production capacity, with traditional jacket orders now scheduled into August [1] - The company reported a 300% year-on-year increase in production capacity for a custom order of 7,000 jackets for a client with 30,000 employees [1] - The digital cutting workshop utilizes automated cutting beds that enhance efficiency by four times compared to manual processes, allowing for high-precision cutting [1][3] Market Trends - The demand for personalized orders is rising, with small orders of 100 to 200 pieces now accounting for 30% of total orders at Senbo Outdoor Products Co., Ltd. [3] - The company has adopted a "small order quick response" model, enabling shipment within three days [3] - The market is shifting towards urban commuting and youth-oriented designs, with products featuring low-saturation urban color schemes and innovative functionalities such as anti-mosquito and graphene heating [3][4] Industry Transformation - The Sanmen outdoor jacket industry is transitioning from traditional manufacturing to digital smart factories, focusing on technological innovation and model transformation [4] - This transformation aims to meet higher quality development goals within the sports equipment manufacturing sector [4]