山东提升酒店品质，优化产品供给，“慢”旅行成风尚徜徉山海间，慢下来游齐鲁

Group 1: Tourism Trends - The trend of "slow travel" is gaining popularity, focusing on healing and deep experiences rather than fast-paced tourism [2] - Hotels are evolving from being mere accommodations to becoming the main attraction in tourism, leading to higher service quality demands [2] - Unique small towns and lesser-known attractions are being highlighted as part of this trend, enhancing local tourism [2] Group 2: Hotel Industry Developments - The opening of a large resort hotel in Rizhao during the "May Day" holiday resulted in significant pre-sale success, with total transactions exceeding 1.2 billion yuan and over 120,000 room nights booked [1] - Hotels are enhancing guest experiences by offering unique local activities, such as traditional crafts and DIY workshops [2] Group 3: Camping and Outdoor Activities - The popularity of camping is on the rise, with fully booked camping sites during holidays, offering immersive experiences and local delicacies [3] - New sightseeing methods, such as leisurely bus tours, are emerging, providing a relaxed way to explore scenic areas [3] Group 4: Self-Driving Tourism - Self-driving tourism is experiencing rapid growth, with travelers preferring to rent cars after arriving by train or plane to enjoy the experience without long drives [4] - The self-driving market in Shandong is robust, supported by excellent infrastructure and a rich cultural tourism resource [4]