每经热评丨于东来的愤怒：一个理想主义者的倔强

Core Viewpoint - The incident involving Yu Donglai, founder of Pang Donglai, highlights the conflict between traditional business values and the aggressive tactics of internet influencers, raising questions about social values and public morality in the digital age [2][4][5]. Group 1: Incident Overview - Yu Donglai expressed anger towards the influencer "Chai Dui Dui" for making derogatory claims about Pang Donglai's jade products, leading to a public dispute [2][3]. - Pang Donglai's financial data was presented to counter the claims, revealing a Q1 sales figure of 21.9 million yuan for Hetian jade with a gross margin of 20% [2]. - The company has initiated legal action against "Chai Dui Dui" for commercial defamation and infringement of reputation rights, seeking 5 million yuan in damages [4][6]. Group 2: Brand Values and Response - Pang Donglai is perceived as a conscientious retailer, sharing profits with employees and supporting peers, embodying values of "love and freedom" [2][4]. - The brand's strategy includes transparency in operations and legal measures against defamation, aiming to uphold its reputation amidst online attacks [4][5]. - Despite these efforts, the influencer's tactics of emotional manipulation and sensationalism have proven effective, challenging the brand's ideals [5][6]. Group 3: Platform and Regulatory Implications - The incident has prompted action from Douyin, which removed 29 infringing videos and restricted "Chai Dui Dui's" account for a month based on Yu Donglai's complaints [6]. - Questions arise regarding the platform's mechanisms for timely addressing such infringement and preventing the exploitation of "black-red" traffic by accounts engaging in defamation [6][7]. - The hope is that this situation will lead to improved platform regulation and legal frameworks, reinforcing the notion that integrity should prevail in the digital landscape [7].