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广交会三期解码“美好生活”:“智”造它经济,潮玩链全球

Core Insights - The 137th Canton Fair's third phase focuses on the theme of "Beautiful Life," with the "Play and Pets" section gaining significant attention [1] - The pet supplies sector is rapidly evolving towards smart and emotional products, showcasing resilience and vitality in the face of market challenges [1][2] Industry Trends - The Chinese pet market is expanding, driven by an increasing number of pet owners, with the pet supplies exhibition attracting international buyers [2] - There is a noticeable rise in interest for smart pet products, such as smart cat litter boxes and feeders, reflecting a shift in young consumers' demands towards interactivity and technology [4] Company Innovations - Companies like Tianyuan Pet Products are launching numerous new products monthly, focusing on interactive toys and upgraded pet supplies, including fashion items targeted at young female consumers [6] - The company emphasizes enhancing emotional connections between pets and owners, integrating eco-friendly designs, and incorporating AI technology into smart devices [6] Market Dynamics - Tianyuan Pet Products is expanding its overseas operations to mitigate risks from changing international trade environments, with a significant portion of its revenue coming from international markets [8] - The toy export market is experiencing a decline in 2024, but exports to Central Asian countries are on the rise, indicating a shift in market focus [8][10] Competitive Strategies - Companies are diversifying their markets beyond the U.S. to Europe, Southeast Asia, and the Middle East, leveraging China's cost advantages and robust supply chains [10] - Investment in R&D is crucial, with companies like Nanjing Kete Toys allocating 5%-10% of their annual output value to innovation, enhancing their competitive edge in global markets [12]