Group 1 - The "Z generation" is increasingly opting for online shopping for home goods, with 90% of items in some households being purchased online, benefiting from government subsidies and platform discounts [1][3] - Zhejiang province has implemented policies for replacing old consumer goods, benefiting over 12 million consumers and leading to significant retail growth in home appliances (41.5%) and furniture (18.7%) [3] - The expansion of subsidy categories in Zhejiang now includes windows, wallpaper, and paint, allowing consumers to self-manage renovations while still qualifying for subsidies [3] Group 2 - The rise of live-streaming sales in the home goods sector has led to a 43% year-on-year increase in order volume for some businesses, with continuous live broadcasts to enhance consumer experience [3] - Popular small home items, such as decorative tissue boxes and aroma diffusers, are trending among the "Z generation," with social media discussions around home shopping experiences gaining traction [4] - Young entrepreneurs are leveraging social media to drive sales, with a focus on fast logistics and appealing to a younger demographic, particularly in Southeast Asia and Japan [4]
“Z世代”的装修新模式:网购一个家
Zhong Guo Xin Wen Wang·2025-05-04 08:44