Mei Ri Jing Ji Xin Wen·2025-05-04 10:34Core Viewpoint - The automotive market is experiencing a surge in consumer interest and sales due to various promotional activities and government subsidies during the "May Day" holiday period, indicating a positive trend in the industry. Group 1: Sales and Promotions - Numerous automotive brands have launched limited-time promotions, including zero down payment, interest-free financing, and significant trade-in subsidies, leading to increased customer footfall in dealerships [1][3][6] - The average daily retail sales in the last two weeks of April are expected to reach 85,300 units, reflecting a year-on-year growth of 17.3% due to pre-holiday demand [3] - Several models have seen price reductions, with some brands offering discounts exceeding 50,000 yuan during the holiday [4][6] Group 2: Consumer Engagement - The "May Day" holiday has seen a notable increase in consumer engagement, with many dealerships reporting full appointment schedules for test drives [1][3] - Car exhibitions across 21 cities during the holiday have attracted large crowds, converting foot traffic into actual sales, as evidenced by significant attendance figures at events [10][12] Group 3: Government and Corporate Incentives - Government and corporate subsidies are playing a crucial role in stimulating automotive consumption, with some models eligible for up to 50,000 yuan in combined subsidies [15] - Local governments are enhancing consumer policies, such as offering 3,000 yuan subsidies for eligible vehicle purchases, which can be combined with other incentives for a maximum of 23,000 yuan [15] Group 4: Market Performance - Several automotive companies reported substantial year-on-year growth in vehicle deliveries for April, with notable increases from new energy vehicle manufacturers [16] - The overall automotive market is showing signs of recovery, supported by the introduction of new models and promotional activities during major auto shows [16]