广交会观察：中国企业借跨境电商拓展多元市场

Group 1 - The number of European buyers inquiring on Alibaba's international platform is increasing, with 65% of offline inquiries coming from countries involved in the Belt and Road Initiative [1] - The 137th Canton Fair is showcasing a trend where export companies are focusing on B2B cross-border e-commerce, planning to enhance online promotion through social media and participate in offline exhibitions in emerging markets [1] - According to McKinsey, e-commerce is expected to reshape the global economy in 18 key areas by 2040, indicating its significant role in international business [1] Group 2 - The Japanese e-commerce market is experiencing notable growth, with recommendations for Chinese companies to offer high-quality, eco-friendly products and collaborate with local logistics firms to reduce costs [2] - Establishing warehouses in bonded zones can help lower import duties and VAT, enhancing the competitiveness of cross-border e-commerce [2] Group 3 - The cross-border e-commerce industry is evolving towards a "digital ecological network" with the introduction of AI tools to support seller business development [3] - Digitalization is not only facilitating transactions but also enabling precise marketing through big data, enhancing operational efficiency for companies [3] - The development of China's cross-border e-commerce is fundamentally supported by its manufacturing system and complete supply chain, providing ample opportunities for maneuvering within this framework [3]