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追寻自然疗愈力 “Z世代”带火情绪价值消费
Zhong Guo Xin Wen Wang·2025-05-04 12:10

Group 1 - The article highlights the rising trend of emotional value consumption among Generation Z, particularly during the recent holiday period, where nature-based experiences became popular [1][2] - Young consumers are increasingly drawn to small towns and less crowded destinations, with a reported 25% year-on-year increase in tourism interest in towns with lower population densities, outpacing larger cities by 11 percentage points [2] - The concept of "high-energy" travel is emerging, where young travelers seek experiences that provide emotional uplift and energy restoration, such as music festivals, fishing trips, and cultural activities [2][3] Group 2 - The willingness of young consumers to pay for emotional experiences and a sense of belonging is reshaping the tourism industry, injecting a humanistic touch into commercial logic [3] - The trend indicates that emotional premium is becoming a significant factor in travel decisions, with Generation Z showing a distinct preference for experiences that offer emotional value [3]