“五一”消费实探丨车市“价格战”再起 各大车企花式降价促销量

Group 1 - The automotive market is experiencing a price war during the "May Day" holiday, with various car manufacturers offering significant discounts and promotions to attract buyers [1][5] - Different car companies are employing various strategies for price reductions, including "one price" discounts, substantial reductions from pre-sale prices, and promotional offers such as zero-interest loans [2][3] - Tesla has introduced a "5-year zero interest" financing option for its Model Y, which has reportedly increased customer traffic to its stores [2][4] Group 2 - Despite the aggressive pricing strategies, the effectiveness of these price cuts in boosting sales is diminishing, with a report indicating that the net stimulation effect of the price war is only 3.6% [5] - Local government initiatives are also playing a role in promoting car sales, with subsidies for trade-ins and replacements being offered [5] - The sales of new energy vehicles (NEVs) have been rising, with several new energy brands reporting significant year-on-year growth in deliveries [9]