Core Insights - The article highlights the ongoing efforts in the Jurong tea industry to enhance the "Maoshan Evergreen" brand and promote high-quality tea production through a comprehensive integration of resources and standards [1][2]. Group 1: Industry Development - Jurong has approximately 42,500 acres of tea cultivation, achieving 128 special awards in national tea competitions, with "Maoshan Evergreen" recognized as a geographical indication product [1]. - The city has implemented a plan to integrate tea industry resources, focusing on five major actions: state-owned enterprise reform, industry consolidation, scientific research, brand enhancement, and tea tourism integration [1]. - In 2023, the tea production value reached 376 million yuan, with goals to achieve four five-star and five four-star tea samples in the upcoming national tea quality evaluation [1]. Group 2: Quality Standards - The establishment of enterprise standards for "Maoshan Evergreen" tea aims to improve quality control and ensure consistency in production processes [2][3]. - The new standards include grading and production technology specifications, covering both manual and mechanical tea processing methods [3]. - Training sessions for local tea enterprises will be organized to promote adherence to these standards and facilitate the use of the "Maoshan Evergreen" trademark [3]. Group 3: Technological Advancements - The use of technology in tea cultivation is emphasized, with innovations such as dual-person pruning machines to enhance productivity and efficiency in harvesting [4]. - The average yield from summer and autumn tea can reach 20,000 yuan per acre, with the potential for multiple harvests throughout the season [4]. - The development of new red tea varieties through collaboration with agricultural research institutions has led to improved quality and reduced costs [5][6]. Group 4: Tourism Integration - The integration of tea and tourism has become a focal point, with various scenic spots and experiences designed to attract visitors and promote local tea products [7][8]. - The "Maoshan Evergreen" brand is expanding to include a range of derivative products, enhancing its market presence and economic impact [8]. - The development of a two-day tea tourism route has been recognized as a national tourism highlight, further boosting the visibility of Jurong's tea industry [8].
以“绿”生“金”,句容茶产业链发“新枝”
Xin Hua Ri Bao·2025-05-04 22:09