“性价比+心价比”拉满旅游消费磁吸力

Group 1 - The tourism market in Hainan is thriving during the "May Day" holiday, driven by both "cost-performance" and "emotional value" [1][2] - Hainan's government and businesses have launched various promotional activities, including a 10 million yuan "flight + hotel" voucher program, to attract tourists by reducing travel costs [1] - The focus on "cost-performance" aligns with tourists' rational consumption behavior, making it a key factor in destination selection [1] Group 2 - "Emotional value" has become increasingly important, especially among younger travelers, who seek immersive experiences rather than just sightseeing [2] - Hainan has enhanced visitor experiences by integrating local cultural events, such as concerts and food festivals, to create a multi-sensory experience [2] - These creative activities foster emotional connections and cultural immersion, encouraging tourists to return to Hainan [2] Group 3 - The tourism industry is transitioning from basic visits to a focus on quality and experience, with strategies that attract and retain customers effectively [3] - The combination of "cost-performance" to attract visitors and "emotional value" to retain them is seen as a successful approach to stimulate tourism consumption [3] - Hainan is expected to continue refining its market strategies to enhance the appeal and stickiness of its tourism offerings [3]