Core Insights - The report indicates a significant increase in per capita travel spending during the May Day holiday compared to last year, driven by trends such as extended holidays and a preference for deeper travel experiences [1] - There is a notable rise in the popularity of mid-to-high-end quality consumption, with hotel bookings in high-star categories increasing over 20% year-on-year [1] - The demand for customized travel experiences is surging, with bookings for tailored trips increasing by over 80% [4] Group 1: Travel Trends - The trend of "拼假" (combining holidays) has led to a rise in long trips to less popular destinations, with average booking growth exceeding 100% for places like Xinjiang and Tibet [1] - Self-driving travel is gaining popularity, with car rental bookings increasing by 35% year-on-year, and certain cities seeing a 100% rise in rentals [3] - The diversity and uniqueness of travel experiences are becoming increasingly important, with activities like island vacations and stargazing camping gaining traction [1] Group 2: International Travel - The outbound travel market is experiencing strong growth, with international cruise bookings up over 60% [6] - Popular international destinations include Japan, Hong Kong, Thailand, and the United States, with certain "12-hour flight circle" destinations seeing booking increases of over 170% [6]
飞猪：“五一”游玩周期比去年更长 老牌目的地定制游大涨超3倍
Xin Lang Cai Jing·2025-05-05 03:24