抖音生活服务“五一”消费数据：住宿、家庭餐团购订单量同比增长超七成

Core Insights - The report from Douyin Life Services highlights strong offline consumption during the "May Day" holiday, indicating a diverse shopping demand across various sectors [1] Consumption Trends - There was a significant increase in group buying orders for accommodation and family dining, with a year-on-year growth exceeding 70% [1] - Hotel and scenic spot package group buying orders surged by 116% [1] - Chain store group buying sales for clothing increased by 462% [1] Travel Preferences - Popular travel themes included "family travel" and "culinary travel," with "new Chinese-style travel" emerging as a trendsetter [1]