携程:“五一”入境游订单飙升130%,外国游客迷上“中国购”和农耕文化
news flash·2025-05-05 03:49

Core Insights - The domestic cultural tourism market in China is experiencing a strong recovery during the "May Day" holiday, showcasing a "multi-point blooming" trend [1] Group 1: Market Performance - Long-distance travel destinations are performing exceptionally well, with ticket sales for scenic spots in Qinghai, Xinjiang, and Ningxia increasing by 100% to 200% year-on-year [1] - The self-driving travel market is witnessing both volume and price increases [1] - Cruise travel is making a strong comeback, with booking volumes soaring by 120% year-on-year [1] Group 2: Consumer Trends - Family travel and pet-friendly travel are both gaining popularity [1] - The influx of "Guochao" culture is significantly enhancing tourism, with traffic to ancient towns increasing by over 30% [1] - "Reverse tourism" is boosting rural travel, with bookings for homestays in Xinjiang peaking two months ahead of the high season [1] Group 3: Inbound Tourism - Inbound travel orders have surged by 130% year-on-year, with agricultural experiences and "China shopping" becoming new attractions for foreign tourists [1]