Xin Lang Ke Ji·2025-05-05 05:02Core Insights - The travel and tourism sector in China experienced a significant surge during the "May Day" holiday, with a 30% increase in travel orders compared to the same period in 2023, marking the highest level of interest in the past three years [1][2] - The rise in travel interest is attributed to diverse travel experiences such as culinary tours, performance tourism, and coastal trips, with online dining transactions from non-local tourists skyrocketing by 189% [1] - There is a growing trend towards county-level tourism, with bookings for high-star hotels in county areas increasing by over 80% year-on-year, as travelers seek more affordable and less crowded destinations [1] - The "please take 4 days off and rest for 11" trend has led to increased interest in long-distance travel, with certain northern regions seeing tourism transaction growth exceeding 113% [1] Travel Demographics and Preferences - The post-95 generation accounted for 45% of travel orders during the "May Day" holiday, indicating a strong demand for personalized and in-depth travel experiences [2] - There was a remarkable 390% year-on-year increase in leisure camping orders, with Beijing, Chengdu, Huzhou, Xi'an, and Hangzhou being the top five cities for such bookings [2] - Orders related to clubs and exhibitions also saw a significant increase, with a growth rate of over 200% [2] Consumer Behavior and Promotions - Online platforms, particularly Meituan, played a crucial role in stimulating consumer spending through promotional activities, including the "Wonderful May Day" campaign, which offered various dining and entertainment discounts [2] - As of May 5, 2023, orders for local specialty dishes from non-local tourists increased by over 105%, highlighting a strong preference for regional cuisine [2] - The trend of traveling alongside performances has emerged as a new way to experience tourism, with orders for packages related to music festivals and concerts rising by 180% during the holiday [2]