为一场比赛，奔赴一座城！赛事经济如何跑出“新赛道”？

Core Viewpoint - The article discusses the growing significance of sports events in driving urban economic growth and highlights the need for cities to leverage sports events to stimulate consumption and enhance development opportunities [1][2]. Group 1: Economic Impact of Sports Events - Sports events are becoming a crucial part of urban development, serving as a key driver for economic growth and fulfilling the public's demand for a better quality of life [2][3]. - The current structure of China's sports events is suboptimal, with issues such as supply-demand imbalance and low spectator engagement, indicating that the economic potential of sports events has not been fully realized [2][3]. - The hosting of major sports events leads to significant economic benefits, as evidenced by the Chengdu Universiade generating 43.83 billion yuan in related consumption and the Hangzhou Asian Games contributing 48.96 billion yuan [5][6]. Group 2: Infrastructure Development - The "one event, one city" model exemplifies how sports events can enhance urban infrastructure, with examples like the transformation of Shougang Park into a sports consumption space following the Beijing Winter Olympics [3][4]. - Major sports events catalyze rapid urban infrastructure development, which in turn supports the hosting of future events and enhances the city's overall appeal [3][4]. Group 3: Industry Structure Adjustment - The integration of sports events with other industries is essential for fostering new business models and enhancing urban economic structures [4][5]. - Initiatives like the "Follow the Event to Travel" campaign in Hebei Province illustrate how sports events can stimulate tourism and related industries, thereby promoting economic diversification [4][5]. Group 4: Consumer Behavior and Spending - Sports events drive various forms of consumer spending, including ticket purchases, travel expenses, and related retail consumption, which collectively boost local economies [5][6]. - The economic impact of events is amplified during peak seasons, as seen during the Hangzhou Asian Games coinciding with national holidays, leading to increased consumer spending [5][6]. Group 5: Challenges and Considerations - The economic benefits of sports events can lead to displacement effects, where increased spending on events reduces expenditures in other sectors like tourism and dining [8]. - The concentration of sports events in certain cities can create regional disparities, potentially leading to underdevelopment in neighboring areas [8][9]. Group 6: Future Directions - Increasing the number of sports events and optimizing resource allocation are critical for building a robust urban sports event ecosystem [10][11]. - Emphasizing green development in sports event planning can align with broader urban sustainability goals, promoting eco-friendly practices in venue construction and event management [12][13].