“五一”假期数据盘点：“小城”经济逆袭，外国游客迷上“中国购”与农耕文化

Group 1: Domestic Tourism Trends - The "May Day" holiday saw an estimated 1.42 billion cross-regional trips, a year-on-year increase of approximately 4.5% [1] - The rise of "reverse tourism" and the "silver economy" is reshaping market dynamics, with a significant increase in rural tourism orders, up 20% year-on-year [2] - High-star hotel bookings in county markets outpaced low-star hotels, with four-star and five-star hotel bookings increasing by 54% and 28% respectively [2] Group 2: Movie Market Performance - The total box office for the "May Day" holiday period approached 700 million yuan, with the biopic "Dumpling Queen" leading at over 170 million yuan [1] Group 3: Inbound Tourism Growth - Inbound tourism orders surged by 130% during the "May Day" holiday, with cities like Shanghai, Shenzhen, and Guangzhou leading in visitor numbers [4][5] - Non-first-tier cities are also experiencing a rise in foreign visitors, with hotel bookings in cities like Zhuhai and Qingdao increasing by over 50% [4] Group 4: Policy Impact on Inbound Tourism - New policies such as 240-hour visa-free transit and immediate tax refunds have significantly lowered barriers for foreign tourists, contributing to a 138% increase in inbound orders in Shanghai [5] - The demand from foreign tourists is shifting from sightseeing to immersive experiences, with activities like rice planting festivals attracting international visitors [5] Group 5: Cultural and Culinary Experiences - There is a notable increase in orders for local culinary experiences, with a year-on-year growth of 6.8 times during the "May Day" holiday, highlighting a new trend in cross-border cultural tourism consumption [6]