沉浸体验·AI上岗·治愈经济——这个“五一”文旅消费吹新风

Core Insights - The "May Day" holiday saw a vibrant revival in the cultural and tourism market across China, with emerging trends focusing on immersive experiences, AI integration, and therapeutic activities [1][10] Group 1: Immersive Experiences - Various cultural markets showcased unique experiences, such as street markets in Dalian with 66 diverse stalls and over 50 engaging activities, enhancing the atmosphere for visitors [2] - The South Yue King Museum in Guangzhou transformed static exhibitions into dynamic cultural experiences through activities like Hanfu cosplay and creative markets, providing a strong sense of immersion [2] - The Hengdian Film City in Zhejiang allowed visitors to engage directly with actors, shifting the experience from passive viewing to active participation, significantly increasing engagement and enjoyment [3] Group 2: AI Integration - Technological innovations were prominent, with robots enhancing visitor experiences, such as a robot ski show in Guangzhou featuring AI dogs performing lion dances and skiing [4][5] - The introduction of robots in scenic areas, like the welcoming robots in Wenzhou's Yandang Mountain, showcased the blend of technology and nature, enhancing the overall tourist experience [7] Group 3: Therapeutic and Reverse Tourism - The trend of "reverse tourism" gained traction, with individuals opting for local nature experiences to avoid crowded tourist spots, reflecting a desire for relaxation and connection with nature [8][9] - Activities like pottery making in Longquan and leisurely coffee by the lake provided therapeutic benefits, catering to the growing demand for emotional value in tourism [9][10] - Music festivals and outdoor events in Guangdong and Zhejiang attracted younger crowds seeking emotional engagement and social relaxation, indicating a shift towards experiential consumption in the tourism sector [10]