Comscore Launches Certified Deal IDs in Magnite's SSP, Bringing Trusted Content Rankings to Programmatic Buying

Core Insights - Comscore has launched a new solution called Comscore Certified Deal IDs to tackle inventory quality challenges for advertisers, enhancing campaign performance through reliable programmatic inventory [1][3] - The solution is initially available through Magnite's supply-side platform, which covers 96% of overall omnichannel supply, leveraging Comscore's trusted content measurement rankings [2][3] Group 1: Product Features - Comscore Certified Deal IDs allow advertisers to target top-ranked publisher properties via private marketplaces, with options to layer audience or vertical attributes [3] - The integration combines Comscore's Media Metrix and Video Metrix rankings with Proximic programmatic capabilities, automating the creation of inclusion/exclusion lists [3] - This solution provides flexibility for advertisers to target the Comscore Top 100, 500, or 2,000 site rankings [3] Group 2: Industry Impact - The partnership with Magnite enhances buyer confidence and improves programmatic efficiency by validating and packaging publisher inventory [4] - The solution is critical for clients seeking inventory quality protections in programmatic environments, as noted by industry professionals [4] - This launch is the first in a series of enhancements planned for the Comscore Certified Deal ID solution [4] Group 3: Company Background - Comscore is recognized as a global leader in measuring and analyzing consumer behaviors, providing comprehensive cross-platform measurement [5] - Magnite is the largest independent sell-side advertising company, facilitating monetization of content across various formats and screens [6]