NetEase Cloud Music x Soundcharts: Bringing China's streaming trends to the global industry

Core Insights - NetEase Cloud Music partners with Soundcharts to enhance global access to China's music streaming charts, providing valuable insights into the Chinese music market [1][5] - The partnership allows global music professionals to track three specific charts from NetEase Cloud Music, facilitating better monitoring of music trends in China [2][6] - China's Gen Z audience is significantly influencing music trends, creating opportunities for independent and international artists [3][6] Group 1: Partnership and Access - The collaboration with Soundcharts offers structured access to NetEase Cloud Music rankings, enhancing transparency in China's music scene [1][5] - Soundcharts users can track the following charts: Hot China Songs (updated weekly), Hot International Songs (in China, updated weekly), and New International Songs (in China, updated daily) [6] Group 2: Impact on Artists - NetEase Cloud Music has successfully supported international artists like bbno$ and JORDANN in gaining traction among Chinese listeners [4] - The partnership provides tools for artists and labels to better understand and engage with Chinese music fans, facilitating audience connection [5][6] Group 3: Market Dynamics - The integration of NetEase Cloud Music's chart updates into Soundcharts enables global professionals to track international song performance in China and understand evolving music trends among Gen Z [6][7] - The behaviors of China's Gen Z audience include digital-native engagement, active trend creation, and community-based discovery, which prioritize emerging artists and niche genres [6]