五一假期广东实现旅游收入295.0亿元 同比增20.3%

Core Insights - The tourism market in Guangdong during the "May Day" holiday experienced significant growth, with a notable increase in various types of tourism including urban, ecological, rural, and theme park tourism [1][2] Tourism Statistics - During the five-day "May Day" holiday from May 1 to May 5, 2025, Guangdong received 46.08 million tourists, a year-on-year increase of 18.7% [2] - The total tourism revenue reached 29.5 billion yuan, marking a 20.3% increase compared to the previous year [2] - Key tourist attractions, including 4A-level and above scenic spots, received 16.30 million visitors, up 14.3% [2] - The average spending per tourist was 640.1 yuan, with day-trippers spending an average of 392.3 yuan and overnight visitors spending 1,243.8 yuan [2] Inbound Tourism Growth - Inbound tourism saw a substantial increase, with a 187% rise in inbound travel orders [5] - The proportion of visitors from Hong Kong and Macau reached 18%, with a significant increase of 250% compared to the same period in 2024 [5] Policy and Infrastructure Impact - The growth in tourism is attributed to the optimization of visa policies and improved transportation infrastructure, such as the Hong Kong-Zhuhai-Macao Bridge and the Guangzhou-Shenzhen-Hong Kong Express Rail Link [4] Cultural and Recreational Events - Various cultural and recreational events, including music festivals and traditional activities, contributed to the tourism experience, with events like the 2025 Huachenyu concert attracting nearly 40,000 attendees [13][16] Accommodation Trends - The accommodation sector saw a rise in demand, with high occupancy rates in hotels and unique stays, particularly in coastal areas and rural settings [12] - Innovative offerings such as themed experiences and discounts were introduced to enhance visitor experiences [12] Local Government Initiatives - Local governments implemented various initiatives to attract tourists, including free shuttle services and cultural events, enhancing the overall visitor experience [9][10][11] Non-Material Cultural Heritage Activities - Activities centered around non-material cultural heritage, such as traditional performances and workshops, were organized to engage tourists and promote local culture [19]