广州饮品圈“山野风”掀起消费新浪潮

Core Viewpoint - The "mountain wild" beverage trend has emerged as a new favorite among young consumers during the May Day holiday in Guangzhou, reshaping the competitive landscape of the ready-to-drink tea market [1][2]. Group 1: Market Trends - Natural ingredients such as wood ginger, papaya, sea buckthorn, and wild tomatoes have become popular in ready-to-drink tea, appealing to young consumers [2]. - The "mountain wild" theme has been successfully integrated into various products, with brands like Tea Baidao and Nayuki launching specific series that highlight these ingredients [2][3]. - The popularity of "mountain wild" beverages is reflected in high sales, with some products selling out quickly, indicating strong consumer demand [2]. Group 2: Consumer Behavior - The rise of "mountain wild" beverages aligns with the emotional needs of the younger generation, who seek stress relief through natural and nostalgic flavors [3]. - The combination of seasonal, local ingredients and traditional preparation methods resonates with consumers, enhancing their connection to childhood memories and local culture [3]. Group 3: Brand Strategy - Brands are encouraged to innovate using seasonal, contextual, and ingredient-based approaches to maintain consumer interest and promote health [4]. - The uniqueness and regional characteristics of "mountain wild" ingredients provide brands with new storytelling opportunities, enhancing emotional value for consumers [4]. - Collaborating with local farmers and securing ingredient supply chains will be essential for brands to ensure quality and freshness in their offerings [4].