打造从“首秀”到“长红”的消费创新生态

Core Insights - The consumption market in China is experiencing vibrant growth during the "May Day" holiday, with a focus on new consumption scenarios centered around "first exhibitions, first launches, and first stores" [1][2][3] Group 1: New Consumption Scenarios - New consumption scenarios are attracting consumers due to their innovation, experiential quality, and scarcity, leading to a surge in new store openings in Beijing [2] - In the first four months of this year, nearly 300 new stores across various sectors, including retail and dining, have been established in Beijing [2] Group 2: Cultural and Technological Integration - Cultural IP and technology-driven first exhibitions and events are enhancing consumer engagement, as seen in the multiple exhibitions at the Tianjin Museum during the holiday [3] - Chengdu's Huai Zhou Airport is innovating with low-altitude cultural tourism events, attracting over 4,000 visitors during the holiday period [3] Group 3: Policy Support - Local governments are actively supporting the emergence of new consumption scenarios, as evidenced by Chengdu's three-year action plan aiming for 6,500 new stores and over 1,000 first events by 2027 [3] - Shanghai has implemented measures to promote high-quality first launches, including financial incentives for brands opening flagship stores [4]