BAOZUN(US:BZUN) Jin Rong Jie·2025-05-05 18:15Core Viewpoint - Baozun E-commerce (BZUN) shows a positive financial performance with a revenue increase and a significant rise in net profit, indicating growth potential in the e-commerce sector [1][3]. Financial Performance - As of December 31, 2024, Baozun's total revenue reached 9.422 billion RMB, reflecting a year-on-year growth of 6.92% [1]. - The net profit attributable to the parent company was -185 million RMB, which represents a year-on-year increase of 33.48% [1]. Upcoming Events - Baozun E-commerce is scheduled to release its Q1 2025 financial report on May 27, with the actual disclosure date subject to company announcements [2]. Company Overview - Founded in 2007, Baozun is a leader in the Chinese brand e-commerce service industry, employing approximately 8,000 staff and serving over 450 brands globally across various regions including East Asia, Southeast Asia, Europe, and North America [3]. - The company operates three main business lines: Baozun E-commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI), all aimed at sustainable business development and technological empowerment for brand partners [3]. - As part of its 15th anniversary, Baozun launched a new corporate promotional video showcasing its role in the digital commercial lifecycle and its commitment to providing high-value services and solutions [3].