长三角楼市“五一”热力图谱：新房促销抢收忙 二手房成交稳中有升

Core Insights - The real estate market in the Yangtze River Delta region experienced a surge in activity during the "May Day" holiday, with new home promotions and steady increases in second-hand home transactions [1][6][7] New Home Market - Many real estate companies actively engaged in promotions during the holiday, leading to crowded sales offices and significant buyer interest [2][4] - In Kunshan, a new project saw high foot traffic, with most units sold or under contract, indicating strong demand [2] - In Shanghai's Pudong New Area, a new project had 939 groups of clients registered for 228 units, achieving a "daylight" sale on opening day [4] - Hangzhou's market showed signs of recovery with 12 projects launching 1,233 units in a week, doubling the supply compared to the previous week [4][5] - Promotions included discounts of up to 3.5% on total prices, with some projects selling approximately 7 units daily [5] Second-Hand Home Market - The second-hand home market remained stable, with an increase in inquiries and viewings, particularly for properties in desirable school districts [6] - In Nanjing, the number of viewings increased by 20% compared to the previous year, with stable transaction volumes [6] - In Hefei, the average daily viewings rose by about 20% during the holiday, with a focus on school and metro-accessible properties [6] - Overall, there is a noticeable shift in buyer confidence, with a growing interest in both new and second-hand homes as market conditions improve [6][7]