从“规模扩张”转向“品质升级”——“五一”文旅消费观察

Core Insights - The domestic cultural tourism market is experiencing a strong recovery during the "May Day" holiday, shifting from "scale expansion" to "quality upgrade" in consumer demand [1][5] - There is a notable increase in demand for personalized and diverse travel experiences, with long-distance travel destinations seeing significant growth in ticket sales [2][3] Group 1: Market Trends - The "May Day" holiday has seen a surge in travel demand, with many tourists opting for long-distance trips, leading to a 1 to 2 times increase in ticket sales for destinations like Qinghai, Xinjiang, Ningxia, and Gansu compared to last year [2][3] - The trend of "customized travel" is gaining traction, with bookings for tailored tours increasing by over 80%, particularly in regions rich in tourism resources [3][5] Group 2: Consumer Preferences - Consumers are increasingly valuing diverse and engaging experiences, with activities such as island vacations, rainforest trekking, and stargazing camping becoming popular [3][5] - Family-oriented travel is on the rise, with significant increases in group purchases for family dining and accommodations, indicating a shift towards quality experiences for parents and children [5] Group 3: Innovative Offerings - Various regions are innovating their tourism offerings, such as the integration of cultural performances and themed events, which have led to increased visitor numbers and hotel bookings [4][5] - The combination of different entertainment elements, such as non-heritage performances and interactive experiences, is attracting more visitors and enhancing overall consumer satisfaction [4][5]