微信支付消费热度广州居首

Core Insights - During the "May Day" holiday, Guangzhou received nearly 11.9 million tourists and achieved cultural and tourism consumption exceeding 12.1 billion yuan, representing year-on-year growth of 7.8% and 14.2% respectively [1] - The integration of culture, commerce, and tourism has created vibrant new consumption scenarios, with Guangzhou ranking first in the country for WeChat payment consumption heat [2] - The "exit tax refund" policy has significantly boosted consumption among international visitors, with daily tax refund orders increasing by 168% since the opening of the 137th Canton Fair [3] Tourism and Consumer Behavior - The Tianhe Road business district saw approximately 9.57 million visitors, a year-on-year increase of 4.73%, while the Changlong Wanbo business district recorded 3.32 million visitors, up about 25% [1] - The average daily new check-ins in the tourism industry reached 228,000, a 29.5% increase compared to last year [1] - The average daily spending per visitor in Guangzhou was around 120 yuan, with significant growth in dining and entertainment sectors [7] Retail and Dining Trends - Major retail platforms like JD and Douyin reported over 10% growth in sales for Guangzhou-related businesses compared to the same period last year [1] - Key monitored restaurants in Guangzhou saw a cumulative revenue of 117.44 million yuan, an 18.6% increase year-on-year [1] - Traditional dining establishments attracted international customers, with many restaurants experiencing long queues and high demand for signature dishes [5][6] Innovations in Tax Refund Process - The introduction of "instant refund" measures at major retail stores has streamlined the tax refund process for international tourists, enhancing their shopping experience [4] - The optimization of the tax refund management system has improved efficiency and reduced waiting times for travelers [4] Overall Economic Impact - The overall consumption in Guangdong province during the holiday surged by 54%, with cultural and tourism consumption increasing by 94% compared to last year [7] - Guangzhou emerged as one of the top ten popular tourist destinations during the "May Day" holiday, with tourism-related spending growing by 71.6% year-on-year [7]